Pause Group
Multi-level design and development for a new website for a hospitality group based in Bali, Indonesia. Brand guidelines were provided from a graphic designer and we were responsible for the rest.
Key Challenges
- Fast-tracked launch to seize a high impact advertising opportunity.
- Cohesively showcasing diverse brand identities under one, unified brand.
- Implementing stradegy for rapid growth, laying the groundwork for scalable expansion of new venues, events, and partnerships.
SCOPE OF WORK
- Responsive website design and development
- Digital content strategy and brand storytelling
- SEO and performance optimizations
- Scalable backend architecture
- Ongoing digital maintenance and strategy
Skills AND TOOLS
wordpress, godaddy, elementor pro, advanced CSS and HTML, basic javascript, meta integrations, google integrations
To support the launch of Pause Group’s hospitality collective, we developed a streamlined website within a fast-tracked two-week timeline to coincide with a key launch event. Using the provided brand guidelines and graphic assets, we created a clean, responsive website for both desktop and mobile that introduces the group and highlights their featured brands.
After the initial launch, we worked closely with the sales and marketing team to develop a cohesive visual and narrative strategy by defining photographic guidelines, refining the tone of voice, and molding a more efficient user experience that clearly communicated Pause Group’s vision, values, and offerings.
As our partnership progressed, we further expanded the site’s digital narrative to reflect the current state of the business while building a flexible backend structure to support future growth.
This structure included a clean, well-optimized front and back end with modern SEO practices and performance enhancements implemented to ensure speed, discoverability, and scalability.
Ongoing Partnership
- Monthly backend maintenance and technical support
- Regular SEO audits and updates
- Front-end content management and updates
- Google Ads campaign management
- Strategic planning for future development and digital growth
Our collaboration with Pause Group is ongoing, with continuous involvement across multiple digital touchpoints. By maintaining close collaboration with their internal teams, we ensure the site remains current, effective, and aligned with the brand’s evolving goals.